byXinhuawriterGaoWenchengBEIJING,March14(Xinhua)--ArecentreportbyBritishconsultancyBrandFinancehighlightedChina'sascenttothethirdpositionintheGlobalSoftPowerIndexfor2024.ThisleapunderscoresChina'sgrowingcharmandburgeoninginfluenceontheglobalstage.BrandFinancedefinessoftpowerasacountry'sabilitytoinfluenceandattractinternationalactorsratherthancoercethem.Whileinterpretationsofsoftpowerdiffer,itgenerallyrepresentsacountry'sappeal,influenceandcharisma,asopposedtotheaweanddreadassociatedwithhardpower.China'ssurgeinsoftpowercanbeattributedtovariousfactors.Tobeginwith,theascenthasmuchtodowiththeappealandinnovationoftraditionalChineseculture.AsJosephNye,anAmericanpoliticalscientistwhocoinedthetermsoftpower,putit,oneofthesourcesofChina'ssoftpoweristraditionalChineseculture,whichremainsattractive.RecenteventslikeYearoftheDragoncelebrationsattheMetropolitanMuseumofArtinNewYorkhaveonceagainshowcasedthecharmofChinesecultureandcaptivatedaudiencesworldwide.Suchelementsaslanguage,traditionalmedicine,TaiChiandcalligraphyhavealsogainedpopularityoverseas.Meanwhile,modernChinesecultureisalsotrending.Productionslike"TheThree-BodyProblem"and"TheWanderingEarth"havegarneredinternationaltraction,andChinesegameslike"GenshinImpact"havesuccessfullyenteredoverseasmarkets.AnotherdriveristherobustnewmomentumofChina'sdevelopment,whosespillovereffecthascreatedmoreopportunitiesfortheworld.ThesuccessofonlineretailplatformslikeTemuandSheinandtheinternationalrecognitionofChineseelectricvehiclesserveasgoodexamples.China'semphasisoninnovation-drivendevelopmenthaspositioneditattheforefrontofcrucialfieldslikedigitaltechnologyandrenewableenergy.ThatnotonlyboostsChina'seconomybutalsooffersqualityproductsandservicesthatmeettheneedsofglobalconsumers,fosteringasharedsenseofprogressandprosperity.AlsopropellingChina'ssoftpoweristheincreasingglobalrecognitionoftheprinciplesitupholdsandpracticesasaresponsiblemajorcountry.ThroughChina'sengagementinpromotingmultilateralcooperationanditsconsistenteffortstoaddresspressinginternationalchallenges,resolveregionalconflictsandpushforafairerglobalgovernancesystem,theworldseesacountrycommittedtothecommongoodofhumanity.China'sdevelopmentmodelalsoservesasaviablealternativeformanydevelopingnationsintheirquestformodernization,offeringvaluableinsightsintobalancingpoliticalstability,economicgrowthandsocialgovernance.ThetangibleresultsyieldedfromtheBeltandRoadInitiative,theGlobalDevelopmentInitiative,theGlobalSecurityInitiative,theGlobalCivilizationInitiativeandotherChineseproposalshavecontinuouslystrengthenedtheworld'sappreciationofChina'spositivenationalimageandcontributedtotheongoingenhancementofChina'ssoftpower.Forexample,theChinaInternationalImportExpoandotherChineseexhibitions"reflectthedesireofChinatocooperatewithothercountriestoachievecommoninterestsinawaythatreflectsjointdevelopmentforChinaandtheworld,"saidDiaaHelmy,secretary-generaloftheCairo-basedEgyptian-ChineseChamberofCommerce,addingthat"thoseinitiativesandexposareanindicationthatChinaopensitsarmstoalltoachievewin-wincooperation."ConsistencybetweenwordsanddeedsdefinesChina'ssoftpower.ThisispreciselywhyChinaispoisedtosynergizeitsgrowingsoftandhardpowerandmakemorecontributionstoworldpeaceanddevelopment.Editor:DisclaimerTheviewsandopinionsexpressedinthisarticlearethoseoftheauthor's,GMW.cnmakesnorepresentationsastoaccuracy,suitability,orvalidityofanyinformationonthissiteandwillnotbeliableforanyerrors,omissions,ordelaysinthisinformation.